YouTubes mobile app is less popular than the YouTube app on TV.
Theres a good reason for that.
YouTube on mobile doesnt know what it wants to be.
Image: Shutterstock
Its a sign that YouTube should look to emulate Netflix more than it does TikTok.
Mohan also commented that TV users still watch Shorts on TV.
Thats on top of the second-biggest streamer, Netflix.
you might also continue watching content on your phone or TV.
YouTube is among the most consistently profitable portions of the entire Google empire.
Last year, YouTube ad revenues rose by 12% year-over-year.
YouTube on mobile is a far worse experience than YouTube on TV.
The mobile version has slowly morphed to emphasize vertical swiping and pushed users to more algorithmically focused content.
Over time, I have watched my mobile feed transform into another app pushing shorter-form content.
The main YouTube mobile feed is essentially YouTube Shorts-lite.
But thats not why people come to YouTube.
This offers more choice without slipping into a rabbit hole of dumb videos made to turn my brain off.
YouTube on TV offers users a broader range of content to see and choose from.
The brain rot of the YouTube mobile app turns me off more than it turns me on.
Its strange to consider YouTubes popularity on TV when the companykeeps raising the priceof its YouTube TV service.
As of December last year, YouTube TVnow costs $83 a month, up from $73.
Hulu Plus Live TV at least gives you access to the ad-based tiers of Disney+ and Hulu.
It seemsinevitablewell see another YouTube Premium price hike.
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