Digital kiosks from Soofa seem harmless, giving you bits of information alongside some ads.
Soofa advertisers can check their analytics dashboard anytime to see how their campaigns are tracking towards impressions goals.
While data tracking is commonplace online, its becoming more pervasive in the real world.
Screenshot: Soofa
This allows it to track anyone who walks within a certain, unspecified range.
Local civil rights groups are trying to stop the sale of location data.
The company also claims to anonymize your MAC address by the time it gets to advertisers and local governments.
However, Soofa also tells advertisers how to effectivelyuse your location data on its website.
Then, using cookies, the advertisers can send you more digital ads later on.
While Soofa didnt invent this technique, it certainly seems to be promoting it.
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