At the beginning of 2023, TikTok was one of the weirdest and most delightful places on the internet.
The most obvious example is theTikTok Shop.
Then theres the videos themselves.
Photo: SOPA Images / Contributor (Getty Images)
TikTok is even encouraging people to upload photo slideshows instead of videos altogether.
Theres a ceiling to short-video ad monetization and the pivot to longer videos could help boost its ad revenues.
Instagram is only just starting to recover from making the same mistakes.
Instagram Shopping was such a failure the companyshut it down entirely.
The result was a minor exodus of users and a major drop in Instagrams cultural clout.
The problem was bad enough that The Atlantic ran a story with the headline declaring Instagram Is Over.
Its ironic that TikTok doesnt seem to have learned the lessons that its own success taught Instagram.
Then again, TikToks bets could pay off.
Instagram users adapted to reels after some tweaks.
Most of the time, the initial angst over new features settles down.
Some of that high-profile outcry is already happening on TikTok, but it hasnt reached critical mass.
The TikTok shop is worth alienating some users if it turns into a major eCommerce business.
News from the future, delivered to your present.
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