UMG started pulling music from Taylor Swift, Bad Bunny, and more artists off of TikTok Wednesday night.
One could argue thatTikTok has done more for artist discoverythan music labels ever have.
UMG and TikTok did not immediately respond to Gizmodos request for comment.
Photo: VALERIE MACON/AFP (Getty Images)
The decision to pull UMGs music from TikTok may not be a morally righteous stance in defense of artists.
Universal Music Group would simply like to get paid.
The exploitation of artists is not new to tech.
Ultimately, the legacy music labels call to action to fairly treat recording artists just falls flat.
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