TikTokrecently announcedSymphony Digital Avatars, a new way to incorporate ads on its platform.
The social media app will soon feature AI-generated avatars of popular creators.
Two types of avatars are being introduced for now: Stock Avatars and Custom Avatars.
Image: Kaspars Grinvalds (Shutterstock)
The former uses paid actors, while the latter will feature creators or brand spokespeople.
TikTok is hopeful that the multi-linguistic ability of these upcoming avatars will help creators leverage their appeal even better.
According to the announcement post, the company is currently testing Custom Avatars with their community of creators.
Im unsure how I feel about seeing AI-generated versions of my favorite creators peddling products to me.
The inundation of ads on our most-used social media platforms is already a complaint among users.
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