Compared to the competition on Android, the initial rollout expected Oct. 28 will be barebones.
We werent the first to do intelligence, Cook toldThe Wall Street Journalin an interview Monday.
But weve done it in a way that we think is the best for the customer.
Apple CEO Tim Cook holding up an iPhone 16 during the phone’s launch last month.© Photo: Justin Sullivan/Getty Images
We have yet to test out Apple Intelligence in all its true glory.
ChatGPT and Gemini are already prolific, and weve seen a few of their ups alongside their many downs.
However, as Apple integrates its AI, there are already troubling signs.
An internal study found that Siri was 25% less accurate than ChatGPT.
According to the Bloomberg writer, OpenAIs chatbot could answer 30% more questions.
Apple may not need to be first.
Bringing up the rear has its advantages.
you’re able to see how other companies fail and then tailor your software for the better.
Even then, the initial rollout will seem like deja vu.
you might already enter the initial first instance of Apple Intelligencethrough the iOS 18.1 beta.
The AI can also summarize the transcripts in Notes or from phone calls.
Just how useful are text summaries?
Cook says hes been using them recently for his emails, saving him time here and there.
Still, for the Apple CEO, he claims, Its changed my life.
I cant ask AI to skim product briefs for the next iPad Im reviewing in case it misses something.
The less I need to say about AI-generated text, the better.
Still, Apples CEO told WSJ that AI would make users time on the phone profoundly different.
He believes it will change how users operate their phones.
Apple hashad major misses.
Its like any other major company thats been around for the past 50 years.
Sometimes, it messes up, but Apples unique in never acknowledging those failures.
In the interview, Cook is presented as having a positive outlook.
He said the company is not running to get something out first…
If you talk to 100 people, 100 of them would tell you: Its about being the best.
The interview doesntexamine the CEOs reasoning too critically.
Cook is a salesman, first and foremost.
Despite the CEOs talk, Apple was late to AI.
It only made itsfirst AI modelspublic in December2023.
Then again, we may not need an Apple Intelligence as capable as ChatGPT.
The ideal is to have anagentic AIthat works on-gear.
The first company to reach that goal will have struck gold; AI summaries be damned.
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