Walmart bought the TV maker Tuesday wholesale for a whopping $2.3 billion.
Walmart bought the TV maker Vizio for $2.3 billion.
The retail giant said it will use Walmart Connect to boost advertisers messages through Vizio TVs.
Vizio’s SmartCast OS features its WatchFree+ app that lets users watch content for free by watching ads.© Photo: Artem Golub / Gizmodo
Vizios SmartCast enabled viewers to stream some content through ads with services like WatchFree+.
Now, Walmart will have access to 19 million active accounts logged onto Vizios services.
Despite its public reaming, Vizio continued as a major advertising business through its ad-based offerings.
The Walmart Connect platform connects advertisers with its users and products.
The two services combined will balloon the number of data points it can sell to advertisers.
Weveenjoyed their LCD TVsand soundbars, plus their range ofQuantum QLEDswas of similar quality tofellow budget TV brand TCL.
Walmarts biggest competitor, Amazon, is also all-in on TV advertising.
These, of course, use Amazons Fire TV for its OS by default.
This will include personalized relevant display ads based on their searches or other watch data.
We dont know if this acquisition will emphasize more ads on Vizio TVs.
Still, we wouldnt be surprised if therules of enshittificationtake hold with this latest multi-billion dollar buyout.
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