Wendys clarified in an updated statement on Tuesday night that it has no plans for surge pricing.
We said these menu boards would give us more flexibility to change the display of featured items.
We have no plans to do that and would not raise prices when our customers are visiting us most.
Photo: Callaghan O’Hare/Bloomberg (Getty Images)
Dynamic pricing is a strategy used by Uber, Ticketmaster, and other internet-native businesses to offer fluid prices.
However, Wendys now claims that was never part of their version of dynamic pricing.
When you short Wendys before the lunch rush, saidanother.
Dynamic pricing is basically price gauging, and consumers are fed up, saidone user.
In an earlier statement, Wendys noted that menu items would get cheaper during slow times of the day.
This is another feature of dynamic pricing, like when hotel prices drop during the middle of the week.
However, the company did not clarify that surge pricing would not occur in this earlier statement to Gizmodo.
Business.com notes that dynamic pricing can cause a customer revolt.
Its the reason Taylor Swift fans were outraged when concert ticketsreached unthinkable prices during The Eras Tour.
Thankfully, it appears Wendys will not be charging extra for Baconators during the lunch rush.
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