Dynamic pricing is a relatively new concept in the fast-food world, with little precedent.
The burger could increase in price around lunchtime or go down during a slow afternoon.
Wendys did not provide details as to how severely prices could fluctuate.
Photo: 4kclips (Shutterstock)
Tanner expects dynamic pricing will result in immediate sales growth, but its a risky approach.
This is hardly the first time Wendys has tried to stuff tech into your biggie bag.
The company had plans to unveil anAI chatbot powered drive-thruback in May.
However, it later came out that the secret technology behind some of these experienceswas really just humans.
The company also announceda fleet of tunnel-dwelling, self-driving robotsto help deliver your order in 2023.
The company notes that this will just be a test to start, made possible by their digital menus.
A Wendys spokesperson told Gizmodo Tuesday its dynamic pricing will also enable discounts at slow times of the day.
The fast food chain says these changes will drive traffic during slow parts of the day.
News from the future, delivered to your present.
