So, what the heck is the plan, Paramount?

A spokesperson for Paramount+ did not immediately return a request for comment.

And they both have distinct positionings, and we believe in brand positionings.

Paramount Studios is shown August 26, 2003 in Hollywood, California.

Paramount Studios is shown August 26, 2003 in Hollywood, California.Image: Frazer Harrison (Getty Images)

We think thats important for consumers to understand what theyre buying and navigate a sea of choice.

Every service is really competing against three primary competitors right now: WarnerMedia, Netflix, and Disney.

There are far too many services from which to choose.

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Eventually, its possible we could see smallerstreaming services mergeas part of a longer-term business strategy.

But in the meantime, its a fight for survival.

News from the future, delivered to your present.

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