For a few hours last night, people who liked Trumps tweets about North Carolina got a personal reply.
THANK YOU for liking my post!
Trumps X account would say.
Republican presidential nominee, former U.S. President Donald Trump prepares to give remarks as he visits Chez What Furniture Store which was damaged during Hurricane Helene on September 30, 2024 in Valdosta, Georgia.© Photo by Michael M. Santiago/Getty Images
Ill send you IMPORTANT ELECTION UPDATES for North Carolina.
see to it you are ready to VOTE FOR DONALD J. TRUMP by November 5th.
Reply #stop to opt-out.
The messages were strange for a number of reasons.
Each would directly tag the account that had liked the tweet and personally thank them for doing so.
None of the messages appeared on Trumps timeline but they did generate discrete URLs and could be shared.
Once people figured out what was going on, it led to some pretty funny posts.
Joke accounts with names like TrumpIsTheFelon sprang up and got a coveted thank you from the Donald.
@TrumpIsTheFelonTHANK YOU for liking my post!
Ill send you IMPORTANT ELECTION UPDATES for North Carolina.
verify you are ready to VOTE FOR DONALD J. TRUMP by November 5th.
Reply#stopto opt-out.
Branded notifications are basically the same thing but at scale and semi-public.
On October 1, Trumps X account posted a call to action that started the campaign.
North Carolina: Get ready to vote!
LIKE this post to get IMPORTANT election reminders in North Carolina.
The campaign is still running, but its changed slightly.
Trumps replies no longer thank the person for liking his tweet.
Its a swing state and the pollsshow a tight race.
The State Board of Elections recently purged the voter rolls of 747,000 people.
Hurricane Helene has also changed the calculus in the state.
News from the future, delivered to your present.
