In August, the Federal Trade Commissionannounced a banon writing, buying, or selling fake reviews online.
Under thenew rule, anyone who participates in a fake online review could be fined up to $51,744.
The commissioners voted in agreement and its now in effect.
© A_stockphoto (Shutterstock)
The rule also prohibits brands from offering any sort of incentive to prompt such an action.
Recent developments point toward the fake reviews problem finally being taken seriously.
Just last month, Google updated itsreview restrictions documentwith new business profilerestrictions for policy violations.
Browsers have also experimented with solutions by offering proprietary services to weed out fake online reviews.
The tool isnow availableas a built-in shopping feature on the web client.
News from the future, delivered to your present.
How long it will last is an open question.
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