YouTube looks like it’s stepping upits long war on ad blockersthis week.
This would inject ads directly into a videos stream, and render many ad blockers useless.
This update may result in suboptimal viewing experiences for viewers with ad blockers installed.
Image: PixieMe (Shutterstock)
YouTube is currently experimenting with server-side ad injection.
This means that the ad is being added directly into the video stream.
Then your video player is programmed to inject ads throughout.
Traditional ad blockers identify this programming and navigate around it.
Some affected users took to ther/youtube subredditto complain about the new feature.
One Redditor claimed they received90 seconds of unskippable adsbefore every video.
Others went on X toshare their grievances, noting that the server-side ads disable playback controls when playing.
Forced to watch it like a normal ad.
That breaks most ad blockers and could make it difficult to watch YouTube videos if you have one installed.
However, its also a major way YouTube itself makes revenue.
Previously, Google tormented users with ad blockers bymaking videos unplayableand showing a never-ending loading screen.
Another time, it delivered users animmovable promptto deactivate the adblocker.
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