YouTube wants to help celebrities and professional athletes monitor for unauthorized uses of their likenesses created with AI.

Back then, a lot of manual editing was required to create the ruse.

The technology has come a long way with the rise of generative AI, however.

YouTube is partnering with Creative Artists Agency to monitor for AI deepfakes of famous celebrities.

YouTube is partnering with Creative Artists Agency to monitor for AI deepfakes of famous celebrities.Paramount

Film buffs often look at computer generated animation with disdain.

But for celebrities themselves, it could provide a major form of income.

If they are willing to give up the control and some of their soul.

Elon Musk, CEO of Tesla, during a cabinet meeting at the White House in Washington, DC, US, on Thursday, April 10, 2025.

YouTube says it will roll out its likeness management technology to more creators on the platform over time.

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