Why Does a Meme Go Viral, and Can We Predict It?
You post it and sit back to watch the likes roll in, but they never come. Meanwhile, other memes are taking off. Theyrelaunching careersin comedy and becoming thenot-so-secret weaponof presidential campaigns. Meme studies is a burgeoning field of research.© Tony Miller/Shutterstock Billionaires areinvesting in meme farmsand someone calling themself Roaring Kitty hasbecome a millionaireon the back of meme stocks. The short answer is: It is complicated. The first question we should ask is: how do you define a meme?...